Italy Brand
Melody

Branding + Identity

Italy Brand Destination: The concept of Melody evokes the musicality, fluidity and expressiveness of the Italian language, as well as its rich musical traditions where phrases rise and fall with an almost symphonic grace.

The shape and colours express vitality, emotion, spontaneity but at the same time trust and elegance. The brand is tremendously rich in terms of the variations that can be applied. Different melodies, rhythms and harmonies are created without ever losing sight of the original design concept.