Alcatel + Lucent

The verbal brand driver, “Open Minds, Open Doors,” conveys a sense of limitless potential after the merge of Alcatel and Lucent companies.

Corporate Branding + Identity

The new brand is a convination of A from Alcatel and L from Lucent, it suggests the infinite possibilities that arise from a company built on openness, innovation, and expansive thinking.

Design concept by Creative Director A.K.