PepsiCo
Cheetos, Bichitos
Branding and Packaging
Brand design and packaging for Cheetos Bichitos: Pack focused on Chester who is the main character, and interactua con los . Product: Focus on the product shape. Used the below Chester as a pirate images (artwork was provided)
Pepsi Co created a surprising new products where the bug shape is the core of the experience, fun and instantly recognizable.
Bichitos sub-brand exploration with the “little bugs” concept and some options playing with Spanish language.
Seahouse Design 