SunnyD. FruitSimple

Packaging + sub branding.

The FruitSimple line was developed as a premium fruit smoothie product targeting health-conscious consumers. The redesign and packaging played a crucial role in expressing the brand’s core values of freshness, quality, and simplicity.

Central to the visual concept was the use of a box filled with fresh fruit, illustrated in a realistic, detailed style that evoked natural goodness. This approach reinforced the product’s commitment to using real, wholesome ingredients with no added sugar or artificial additives. We helped position FruitSimple as a trusted and desirable choice in the growing smoothie market.