Romero
Fusilloni

Sub-branding + Packaging

Romero is a 90-year-old family-owned company and one of Spain’s leading pasta producers, exporting to over 30 countries. With a deeply rooted artisanal heritage, the Romero brand is synonymous with high-quality, traditionally crafted pasta.

The objective was to re-launch the Romero brand while preserving its core identity. The focus was on highlighting the product’s exceptional quality and reinforcing the brand’s traditional and familial values.

For the first round of packaging design, we explored six distinct creative routes. Each concept was grounded in the themes of “tradition,” “family,” and “Mediterranean” culture reflecting the essence of the Romero brand while offering diverse visual and emotional approaches.